Whether that's the case or not doesn't matter, in the sense that Google's share of the browser market is so large it wields the power to make such decisions, regardless of objections valid or otherwise. The Electronic Frontier Foundation believes ' FLoC is a terrible idea' that ultimately 'creates new privacy risks' for users. FLoC is still in development and we expect it to evolve,' Google says. 'FLoC is a new approach to interest-based advertising that both improves privacy and gives publishers a tool they need for viable advertising business models. Google, for example, is moving away from allowing third-party tracking cookies, in favour of a web technology called Federated Learning of Cohorts (FLoC) that clumps users into groups, or 'cohorts.' That Edge also runs light on CPU and RAM is all the more reason to download it today. Safari users will be hard pressed to find a better experience that offers a much deeper set of extensions to choose from as well as greater Web compatibility. Best gaming mouse (opens in new tab): the top rodents for gamingīest gaming keyboard (opens in new tab): your PC's best friend.īest gaming headset (opens in new tab): don't ignore in-game audioīeyond that, browsers exert control over the web and the standards that drive the online experience. In the end, Microsoft Edge for Mac is a fantastic macOS experience that rivals other browsers.

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